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Target the advice market with great insights

Two versions available

1 - Wealth Data AFSL Blue Book

Includes the AFSL key person name and contacts details (phone, email and website) for the majority of AFSLs

2 - Regular version as part of the Members Lounge package


AFSL Listing - Why You Need To Stay Updated

The financial planning market has become fragmented and complex. While the advice market has been rapidly shrinking, we have seen a boom of new ‘micro’ AFSLs commence who specialise in providing holistic advice. To put this in perspective, since January 1, 2020, we have seen some 450 new AFSLs commence and that vast majority have between 1 and 5 advisers per AFSL.

The new AFSLs tend to have been established by long standing financial advisers who are well qualified for the future events.


The AFSL Listings Includes:

  • Every AFSL that provides financial advice - We have removed ‘Timeshare’ and other non-financial advice AFSLs

  • AFSL Database With Several Search options - View the AFSL data base with search filters to better target your market

  • Adviser Listing by AFSL - Listing of advisers shown with one click

  • Search a separate database by Adviser - A separate search function allowing you to search quickly be individual advisers

  • Easily identify ‘New’ Self-Licensed AFSLs - With a surge in new AFSLs, we make it easy for you to find out who are establishing them and where the new AFSLs have been established

  • Key Adviser data points - Number of current Advisers and growth over calendar year. Percent of advisers who are authorised to provide investment advice via IDPS (Wrap) and offer securities (Shares).

  • Qualifications - Percentage of Advisers at each licensee that have been identified with at least a degree

  • Median Years of Experience - see experience level of Advisers by licensee

  • Business Model Type (peer groups) - Breakdown by the model for all AFSLs - great for assessing smaller, less known licensees. Models include Accounting based Advisers, Advisers targeting high net worth clients, holistic financial advice models, SMSF Restricted AFSLs and more

  • Star Rating System - (Under review) A ratings system that allows users to quickly assess the level of experience and qualifications of advisers at each AFSL and at the adviser level

  • Connected Licensees - Where possible, identified licensees that may be linked through common ownership

  • Website Details - We now provide website details for the AFSLs.

Blue Book Subscribers - get all of the above PLUS Key person name and contact details


The Cost:

  • Standard AFSL Listing is accessed by becoming joining the Members Lounge

  • The Blue Book Version - Contact directly - Colin Williams on 0432 485 569 or colin.williams@wealthdata.com.au The fee will vary depending up users and current memberships at our site.

Short video to highlight what to expect from the database options at the Members Lounge

For more information - Contact Us Today

Key Terms and Conditions - The lists are created using ASIC Financial Adviser Register and the ASIC Australian Financial Services Licensees dataset - Click here For ASIC Datasets. We create our own data analytics and peer groupings. Desktop research is used for the collection of Website Details.